How to sell IT to Germany
Germany is the biggest European market
and number 4 in
the world (behind US, China and Japan). This is the reason number 1 for
making Germany an interesting target market for IT vendors from abroad.
German IT market shrinked a bit in 2009. But Germany was hit by the
worldwide financial crisis much less than many other economies in the
world. The common understanding is that the market shrink of 2009 was
mainly caused by the delay of many projects. Most of these projects
will be executed in 2010. Based on that for the year 2010 we expect a
growth by 5%. This is reason number 2, why the German market is so
interesting for foreign vendors.
Germany has a lack of IT
resources. This is a huge risk for many IT projects. The right answer
is the usage of foreign resources. This makes Germany extremely
interesting for IT offshoring providers.
This site explains the
difficulties of the German market,
presents market news and
background information, reveals trends, describes promising
approaches and related contacts, provides current tenders
examples from vendors
successfully selling to Germany.
Recent Updates to this Site
older updates: July 2010 - June 2010 -